Archive for March 2023
Don’t Make Me Think Revisited by Steve Krug
When creating a website, the biggest issue is the site is NOT FOR YOU! It’s for your dream clients/customers. That’s the worst offense I’ve seen in my many years of working with businesses and helping them create high-converting sites and online dream client experiences.
Read MoreChange Your Questions, Change Your Life by Marilee Adams
From the title alone, I was drawn to reading Marilee Adam’s book – Change Your Questions, Change Your Life. That’s why I need to reveal something to you that feels a bit more like I’m coming out of the closet… It’s about my obsession with questions. There, I’ve said it. My love for questions. This…
Read MoreThe Soulful Art of Persuasion by Jason Harris
I don’t usually pick up books about “Persuasion.” It’s not a word I like. It gives me visions of people tying my hands behind my back and trying to force me to do something against my will.
Yet, in Jason Harris’s book, The Soulful Art of Persuasion, it’s not about that at all. In fact, I’d replace the word “persuasion” with “influence” or “connection.” This book is about becoming a master influencer through building genuine connections and relationships with others.
Read MoreAlchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland
In my many years of being a Strategic Online Marketing and Launch Expert, what trips most entrepreneurs up is focusing too much on rationality and logic
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