Tribes: We Need You To Lead Us by Seth Godin

At its core, leadership is about skill and attitude. As Godin says, “They’re essential to a leader’s success.” And that as a leader, you also need to be a disruptor and change agent for the status quo. This also falls into the marketing category as well. That’s how a lot of successful companies have come about because of it’s leader disrupting the status quo.

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