Finally, a Solution to Mixing Biz with Buddhism

Finally, a Solution to Mixing Biz with Buddhism

August 4, 2020 1 By Shannon McCaffery

I just finished this book – Letting Go: The Pathway of Surrender, by David R. Hawkins.  It was a fascinating book about how to live a happier, healthier life by letting go of all your past and current emotions. It reminded me of techniques I’ve learned from Buddhism and meditation.

I’d highly recommend it if you’re interested in exploring or delving into releasing old patterns and working towards being simply happy – an interesting concept, right?! (Keeping reading this book review for more!)

So after I read it, I stumbled upon an interview the author did with Oprah. They were talking about another book of his that was on the NYT best-seller list called Power vs. Force. The cover looked familiar.

I decided to go on Amazon and check my past orders to see if I ever bought it. Have you ever had to do that? I buy so many books, thank goodness for Amazon, keeping my past orders.

Come to find out, I ordered it in 2013 – OMG!

Next, I needed to find it. Or maybe I got rid of it when I moved out here to CA in 2018.

I searched my shelves and as luck would have it, I still had it…

Stay with me here… there is a point!

The even funnier part was apparently I had started reading it, there was a bookmark, and it was highlighted. 

Then the scary part, Yes, I had no recollection. Hmmmm….

Does this ever happen to you? 

In my corporate marketing and advertising days, I remember the stats of how many times a prospect had to see an ad/offer before they really noticed it and might consider taking action.

It’s called the Rule of 7, and the scary part is the word “NOTICE.”  This means they have to remember it, and even then, they might not do anything about it. And these days, with so much information and ads coming at us, it may take even double or triple that – yikes!  

The good news is there is a solution for this, and it’s so basic, and you will want to throw something at me for mentioning it – 

–It’s consistency in your communication and marketing–

So simple, the more consistent you are in your communicating to your audience, the more they trust you, and the more likely they are to take action when you give them an offer.

Also, keep in mind the other obvious factors – you also have to give valuable content, and really authentically connect with your audience, and have integrity. 

You always need to be top of mind to your audience. 

I can’t tell you how many times I’ve searched my email looking for someone I met and forgot to put them in my phone…

Email is FAR from dead.

This 1 principle will totally help you knock your first or next launch out of the park too!

Before I sit down and plan a launch, I always ask how warm is there list? In other words, how often do they communicate to them?

If the list isn’t “warm,” then that’s a red flag for me, and we need to push the launch back to start “warming” up the list.  There’s a lot to it, and if you want more, just hit reply to this email, and I will be happy to help you!

Being in TOTAL transparency mode, I had neglected my list for a while and hadn’t communicated until I made a big decision in October 2019 to mend my ways.  I had not followed the #1 rule of consistent communication. Yes, I’m human too.

So don’t do that to your list!

Now I’m mending my ways and have dedicated myself to email my list at least once a week and to give them some of my best stuff. 

I’m not sure this is for you, but if you’re interested in getting valuable intel once a week in your inbox, that will help your brain, mindset, business, and mental well-being… THEN — click here to get access. AND, in exchange for your email, I will give you an incredibly valuable Soulful Marketing checklist that will you build your business faster, attract more like-minded people, and help you transform more lives.

Some Specifics and Quick Book Review to Entice You to Read It!

Quick Summary: Letting Go is about a simple and effective means by which you can let go of the obstacles to your enlightenment and become free of negativity. Through Dr. David R. Hawkin’s clinical psychiatric practice, his primary aim was to seek the most effective ways to relieve human suffering in all of its many forms. This inner mechanism of surrender that he describes in the book was found to be beneficial to healing.

He gives you practical techniques to help you remove the inner blocks to happiness, love, joy, success, health, and, ultimately, enlightenment.  This book is a bit of spiritual and non-religious based.

WHO Ought to Read this Book: If you’ve read Power vs. Force, then you will LOVE this book. In fact, Oprah interviewed him. I’d highly recommend watching it. I read this book because I’m always constantly searching for how to tackle and deal with my negative thoughts and emotions. I truly do want to live a more healthy and happier life. If you’re anything like me, then I’d HIGHLY recommend this book!

Why Read this Book? Letting Go gives us a process for evolving our emotional and spiritual selves according to that natural, evolutionary pattern explained in his first book Power Vs. Force.

Letting Go provides a framework and a process for letting go of old negative emotions that will free up your energy, making you much happier and healthier, which is your natural state of being.

Couple of Things You Will Discover: Most people handle unpleasant feelings in one of the following three ways:

  1. Suppression and repression – These are two sides of the same coin, with suppression being conscious and repression being unconscious. An example is when you use denial and projection of your bad feelings onto other people.
  2. Expression: Venting and raging of your emotions in a not so healthy manor.
  3. Escape: Numbing your mind, so you don’t have to think about your negative feelings or the world falling apart around you. This would include drugs, alcohol, risk-seeking, binge-watching TV, and workaholism.

Your feelings need to be felt and dealt with. By using any of the areas above, you’re just burying your feelings, and they will come up to bite you later. By allowing your feelings, not judging them, and not letting them take over, you will go a long way to healing your life.

This process also really helps with those in recovery from addiction like AA or other addictions.

Quotes (from the book) that Will Inspire You:
Getting to Enlightenment:
“Enlightenment is not something that occurs in the future, after 50 years of sitting cross-legged and saying “OM.” It is right here, in this instant. You’re not experiencing this state of total peace and timelessness because it is being resisted. It is being resisted because you are trying to control the moment. If you let go of trying to control your experience of the moment, and if you constantly surrender it like a tone of music, then you live on the crest of this exact always-ness.”

Being Immune to Attacks:
“The truly humble cannot be humbled. They are immune to humiliation. They have nothing to defend. There is no vulnerability and, therefore, the truly humble do not experience critical attacks by others. Instead, a truly humble person sees the critical verbalization by another person as merely a statement of the other person’s inner problems.”

Fear of Life:
“Handling an emotional crisis leads to greater wisdom and results in lifetime benefits. Fear of life is really the fear of emotions. It is not the facts that we fear but our feelings about them. Once we have mastery over our feelings, our fear of life diminishes.”

Pain & Suffering:
“We hang on to pain. It certainly satisfies our unconscious need for the alleviation of guilt through punishment. We get to feel miserable and rotten. The question then arises, “But for how long?”

Definitely an Aha Moment:
“The world can only see us as we see ourselves.”

About the Author:
David R. Hawkins, MD., Phd., was a widely known authority within the fields of consciousness research and spirituality, has written and taught from the unique perspective of an experienced clinician, scientist, and mystic.

He has been knighted and honored worldwide with titles such as “Foremost Teacher of Enlightenment” and Bodhisattva.” Dr. Hawkins has lectured widely at universities and institutions and spiritual groups, from Westminster Abbey to Catholic, Protestant, and Buddhist monasteries. His life was devoted to the spiritual evolution of humanity.

Where I Would Recommend You Get Your Copy:

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