Posts Tagged ‘Apple’
The Culting of Brands: Turn Your Customers Into True Believers by Douglas Atkins
What fascinates me (Besides my incredibly photogenic dog pictured next to the book’s cover… 🙂 is how people make decisions when it comes to buying something. I’m a marketer, so it’s more than just curiosity. I’ve always been interested in psychology and the mind. You know, what makes people tick? This book has been around…
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