Tag: Bernadette Jiwa

The Fortune Cookie Principle

I love the title of this book – The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one. I mean, who doesn’t love fortune cookies and getting that awesome fortune inside. Forget the cookie. (They are quite tasty, though.) Just give me my fortune, please. The author…

By Shannon McCaffery November 6, 2020 1