The Fortune Cookie Principle
I love the title of this book – The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one. I mean, who doesn’t love fortune cookies and getting that awesome fortune inside. Forget the cookie. (They are quite tasty, though.) Just give me my fortune, please. The author…
It’s All About Being Story Driven – What Type of Business Are you?
Been reading Story Driven: You Don’t Need to Compete When You Know Who You Are by Bernadette Jiwa, whom I had never heard of before. I was listening to Seth Godin’s book last week – This is Marketing, and he mentioned her storytelling and writing. (I would totally recommend his book and will do a…
