Posts by Shannon McCaffery
When Things Fall Apart: Heart Advice For Difficult Times by Pema Chodron
My therapists and my executive coach implored me to get a copy of When Things Fall Part by Pema Chodron back in 1999. That year was when my life started falling apart. I was only 35 years old and in a marriage that wasn’t working any longer, and I discovered that my whole life up…
Read More80/20 Sales and Marketing – The Definitive Guide to Working Less and Making More by Perry Marshall
I first met Perry Marshall many years ago when his book The Definitive Guide to Google Adwords came out in 2006, and then his Ultimate Guide to Google AdWords came out in 2007. He’s a smart cookie, has a degree in engineering, and is the son of a pastor. So he has some fascinating views. …
Read MoreBig Magic – Creative Living Beyond Fear by Elizabeth Gilbert
I’ve always had a love-loathe relationship with creativity. I never felt I was creative. In fact, I always felt like I was stuck in my left brain most of my life until I became an entrepreneur and allowed myself the gift of exploring my creativity. Sure, in elementary school, I did love to draw. And…
Read MoreGreat Leads: The Six Easiest Ways to Start Any Sales Message by Michael Masterson & John Forde
I’ve always had a love-loathe relationship with creativity. I never felt I was creative. In fact, I always felt like I was stuck in my left brain most of my life until I became an entrepreneur and allowed myself the gift of exploring my creativity. Sure, in elementary school, I did love to draw. And…
Read MoreThe Last Law of Attraction Book You Will Ever Need to Read by Andrew Kap
Have you ever met someone and immediately had this kinship with them like you’ve known them before, or have you just felt so comfortable in their presence? Well, that’s how I felt when I first met Andrew Kap and read his book The Last Law of Attraction Book You Will Ever Need to Read. We had…
Read MoreMarketing A Love Story by Bernadette Jiwa
My life’s work has been pretty ironic. You know the old saying – “Never say never,” cuz when you do – what you said “never” about always ends up coming true? Well, that happened to me. To this day, I remember exactly where I was – in the basement office of my college campus. I…
Read MoreFeel The Fear And Do It Anyway by Susan Jeffers, Ph.D.
Susan Jeffers’s book is it’s not just about working through your fear. It’s really about shifting and changing your mindset. She’s got a ton of tools that will help you address, work with and work through your fears. And the biggest aha for me was that the underlying aspect of fear is a lack of trust in yourself. Hmmmmm.
Read MoreDon’t Make Me Think Revisited by Steve Krug
When creating a website, the biggest issue is the site is NOT FOR YOU! It’s for your dream clients/customers. That’s the worst offense I’ve seen in my many years of working with businesses and helping them create high-converting sites and online dream client experiences.
Read MoreChange Your Questions, Change Your Life by Marilee Adams
From the title alone, I was drawn to reading Marilee Adam’s book – Change Your Questions, Change Your Life. That’s why I need to reveal something to you that feels a bit more like I’m coming out of the closet… It’s about my obsession with questions. There, I’ve said it. My love for questions. This…
Read MoreThe Soulful Art of Persuasion by Jason Harris
I don’t usually pick up books about “Persuasion.” It’s not a word I like. It gives me visions of people tying my hands behind my back and trying to force me to do something against my will.
Yet, in Jason Harris’s book, The Soulful Art of Persuasion, it’s not about that at all. In fact, I’d replace the word “persuasion” with “influence” or “connection.” This book is about becoming a master influencer through building genuine connections and relationships with others.
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