Posts by Shannon McCaffery
The Last Law of Attraction Book You Will Ever Need to Read by Andrew Kap
Have you ever met someone and immediately had this kinship with them like you’ve known them before, or have you just felt so comfortable in their presence? Well, that’s how I felt when I first met Andrew Kap, and we had such a terrific rapport that he invited me to be a guest on his…
Read MoreMarketing A Love Story by Bernadette Jiwa
My life’s work has been pretty ironic. You know the old saying – “Never say never,” cuz when you do – what you said “never” about always ends up coming true? Well, that happened to me. To this day, I remember exactly where I was – in the basement office of my college campus. I…
Read MoreFeel The Fear & Do It Anyway by Susan Jeffers, Ph.D.
Susan Jeffers’s book is it’s not just about working through your fear. It’s really about shifting and changing your mindset. She’s got a ton of tools that will help you address, work with and work through your fears. And the biggest aha for me was that the underlying aspect of fear is a lack of trust in yourself. Hmmmmm.
Read MoreDon’t Make Me Think Revisited by Steve Krug
When creating a website, the biggest issue is the site is NOT FOR YOU! It’s for your dream clients/customers. That’s the worst offense I’ve seen in my many years of working with businesses and helping them create high-converting sites and online dream client experiences.
Read MoreChange Your Questions, Change Your Life by Marilee Adams
From the title alone, I was drawn to reading Marilee Adam’s book – Change Your Questions, Change Your Life. That’s why I need to reveal something to you that feels a bit more like I’m coming out of the closet… It’s about my obsession with questions. There, I’ve said it. My love for questions. This…
Read MoreThe Soulful Art of Persuasion by Jason Harris
I don’t usually pick up books about “Persuasion.” It’s not a word I like. It gives me visions of people tying my hands behind my back and trying to force me to do something against my will.
Yet, in Jason Harris’s book, The Soulful Art of Persuasion, it’s not about that at all. In fact, I’d replace the word “persuasion” with “influence” or “connection.” This book is about becoming a master influencer through building genuine connections and relationships with others.
Read MoreAlchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland
In my many years of being a Strategic Online Marketing and Launch Expert, what trips most entrepreneurs up is focusing too much on rationality and logic
Read MoreAll Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin
I’ve always admired Seth Godin for his honesty, and authenticity, and for bringing some unique and bold ideas about marketing
Read MoreSiddhartha by Hermann Hesse
When this book found its way back into my hands, and I finally read it, the pure joy of why I love books and how they so inspire me to look at things differently and even transform my life In ways that I may not know or understand – is simply magic.
Read MoreUntamed by Glennon Doyle
It’s not just an intimate memoir, it’s also an enlightening view for women to find their voice, honor themselves and break the mold to be the person they were meant to become all along.
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