Branding
Marketing Lessons From The Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
This book touches on so many things that will up your productivity, mindset and motivation in your life. It’s a call to adopt the professional mindset and leave the amateur mindset behind. Such as creating better daily habits, goal setting, embracing failure, and more.
Read MoreMake Your Idea Matter by Bernadette Jiwa
There are so many amazing gems in this book. You have so many ideas to choose from and implement to create a more successful business. This book is a compilation of Jiwa’s award-winning blog “TheStoryofTelling.com, which she wrote for over 10 years.
Read MoreAlchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland
In my many years of being a Strategic Online Marketing and Launch Expert, what trips most entrepreneurs up is focusing too much on rationality and logic
Read MoreWhat Great Story Tellers Know: Seven Skills to Become Your Most Influential and Inspiring Self by Bernadette Jiwa
One of my quests for the past few years has been getting better at telling and writing stories. When I want to improve a skill, I scour the internet for books, courses, experts, and more. And I always find the perfect learning tools and experts that resonate with me. That’s how I found out about…
Read MoreThe Culting of Brands: Turn Your Customers Into True Believers by Douglas Atkins
What fascinates me (Besides my incredibly photogenic dog pictured next to the book’s cover… 🙂 is how people make decisions when it comes to buying something. I’m a marketer, so it’s more than just curiosity. I’ve always been interested in psychology and the mind. You know, what makes people tick? This book has been around…
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