Hook Point: How to Stand Out in a 3-Second World

Hook Point

My favorite marketing books are ones like Hook Point: How to Stand Out In A Three-Second World by Brendan Kane. They’re filled with some very cool stories about real people, and Kane gives you tons of examples and lots of websites (mainly his) to look at his examples and follow up with his marketing points.

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Make Your Idea Matter by Bernadette Jiwa

Bernadette Jiwa - Ideas Matter

There are so many amazing gems in this book. You have so many ideas to choose from and implement to create a more successful business. This book is a compilation of Jiwa’s award-winning blog “TheStoryofTelling.com, which she wrote for over 10 years. 

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