The Fortune Cookie Principle
I love the title of this book – The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one. I mean, who doesn’t love fortune cookies and getting that awesome fortune inside. Forget the cookie. (They are quite tasty, though.) Just give me my fortune, please. The author…
Touched By The Sun
Have you ever read a book where you were so enthralled and engrossed in it that you couldn’t put it down? Or when you had to put it down, you kept thinking about it and wanting to jump back into the story and learn more. Then maybe you were sad when you finished it and…
Insider Secrets on Presenting, Persuading, and Winning the Deal
Have you ever been in a situation where you were negotiating, let’s say a car since that’s pretty universal. And you were feeling like the salesperson was railroading you and wouldn’t stop talking and pressuring you to make a decision? That’s exactly how NOT to make a sale. Well, I want to give you the…
It’s All About Being Story Driven – What Type of Business Are you?
Been reading Story Driven: You Don’t Need to Compete When You Know Who You Are by Bernadette Jiwa, whom I had never heard of before. I was listening to Seth Godin’s book last week – This is Marketing, and he mentioned her storytelling and writing. (I would totally recommend his book and will do a…
