Category: Story

The Fortune Cookie Principle

I love the title of this book – The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one. I mean, who doesn’t love fortune cookies and getting that awesome fortune inside. Forget the cookie. (They are quite tasty, though.) Just give me my fortune, please. The author…

By Shannon McCaffery November 6, 2020 0

Touched By The Sun

Have you ever read a book where you were so enthralled and engrossed in it that you couldn’t put it down? Or when you had to put it down, you kept thinking about it and wanting to jump back into the story and learn more. Then maybe you were sad when you finished it and…

By Shannon McCaffery October 16, 2020 0