This book stood out from the crowd because it’s not your everyday copywriting book. It’s specifically geared towards how to start off your sales messaging and much more. It has so many examples and strategies of concepts that were talked about years ago when Direct Response Marketing started to take off back in the 1960s up to now.
Category: Story
Marketing A Love Story by Bernadette Jiwa
My life’s work has been pretty ironic. You know the old saying – “Never say never,” cuz when you do – what you said “never” about always ends up coming true? Well, that happened to me. To this day, I remember exactly where I was – in the basement office of my college campus. I…
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin
I’ve always admired Seth Godin for his honesty, and authenticity, and for bringing some unique and bold ideas about marketing
Untamed by Glennon Doyle
It’s not just an intimate memoir, it’s also an enlightening view for women to find their voice, honor themselves and break the mold to be the person they were meant to become all along.
What Great Story Tellers Know: Seven Skills to Become Your Most Influential and Inspiring Self by Bernadette Jiwa
One of my quests for the past few years has been getting better at telling and writing stories. When I want to improve a skill, I scour the internet for books, courses, experts, and more. And I always find the perfect learning tools and experts that resonate with me. That’s how I found out about…
The Top 6 Books That Helped Change My Life
This was a REALLY hard exercise – to look at all the books I’ve read so far in my 56 years and pick out the top five of all time that truly helped change and shift my life in some amazing directions. I decided to do this because I needed a graduation gift for my…
The Fortune Cookie Principle by Bernadette Jiwa
I love the title of this book – The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one. Who doesn’t love fortune cookies and getting that awesome fortune inside? Forget the cookie. (They are quite tasty, though.) Just give me my fortune, please. The author Bernadette Jiwa…
Touched By The Sun by Carly Simon
It’s a beautiful glimpse into her friendship of 10 years with Jackie. And a perfect name for her latest book that came out late last year. It totally summed up what inspired me about this book.
Insider Secrets on Presenting, Persuading, and Winning the Deal by Oren Klaff
Have you ever been in a situation where you were negotiating, let’s say, a car since that’s pretty universal? And you felt like the salesperson was railroading you and wouldn’t stop talking and pressuring you to make a decision? That’s exactly how NOT to make a sale. Well, I want to give you the insider…
It’s All About Being Story Driven by Bernadette Jiwa – What Type of Business Are you?
Been reading Story Driven: You Don’t Need to Compete When You Know Who You Are by Bernadette Jiwa, whom I had never heard of before. I was listening to Seth Godin’s book last week – This is Marketing, and he mentioned her storytelling and writing. (I would totally recommend his book and will do a…
