Posts by Shannon McCaffery
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland
In my many years of being a Strategic Online Marketing and Launch Expert, what trips most entrepreneurs up is focusing too much on rationality and logic
Read MoreAll Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin
I’ve always admired Seth Godin for his honesty, and authenticity, and for bringing some unique and bold ideas about marketing
Read MoreSiddhartha by Hermann Hesse
When this book found its way back into my hands, and I finally read it, the pure joy of why I love books and how they so inspire me to look at things differently and even transform my life In ways that I may not know or understand – is simply magic.
Read MoreUntamed by Glennon Doyle
It’s not just an intimate memoir, it’s also an enlightening view for women to find their voice, honor themselves and break the mold to be the person they were meant to become all along.
Read MoreDiscovering Your Soul’s Purpose: Finding Your Path in Life, Work, and Personal Mission The Edgar Cayce Way…
Books about finding your purpose have fascinated me ever since I needed to make a decision about what to major in in college. I only changed my major three times. I’m also proud of the fact that even though I changed it, I was still able to graduate within four years. Granted, I had to…
Read MoreMindset The New Psychology of Success: How We Can Learn to Fulfill Our Potential by Carol S. Dweck
I still remember what it was like in middle school when a teacher called on me. My palms would sweat, I’d get all flustered, and I was filled with such fear of speaking… It was horrible. I thought something was wrong with me. When we had the school play, and everyone had to be involved,…
Read MoreAtlas of The Heart: Mapping Meaningful Connection and the Language of Human Experience by Brené Brown
And there I sat, awkwardly, whipping away my tears – staring at this painting of sunflowers on the wall, feeling sorry for myself and mired in my own misery.
Then I remember saying to my therapist – “I can’t do this anymore. I don’t want to live with my feelings. Can’t I simply live my life without them now? They are too painful. I need to take a pill to rid myself of them…”
Read MoreLiving Untethered: Beyond the Human Predicament by Michael Singer
If you’ve read Michael Singer’s previous best-selling book, The Untethered Soul, then you will love his next book, Living Untethered: Beyond The Human Predicament. It will take you further into the discovery of “who you are in there” inside your body. When you look at yourself in the mirror, “who’s” doing the noticing, the looking?…
Read MoreWhat Great Story Tellers Know: Seven Skills to Become Your Most Influential and Inspiring Self by Bernadette Jiwa
One of my quests for the past few years has been getting better at telling and writing stories. When I want to improve a skill, I scour the internet for books, courses, experts, and more. And I always find the perfect learning tools and experts that resonate with me. That’s how I found out about…
Read MoreThe Culting of Brands: Turn Your Customers Into True Believers by Douglas Atkins
What fascinates me about The Culting of Brands by Douglas Atkins (Besides my incredibly photogenic dog pictured next to the book’s cover… 🙂 is discovering why people join communities. I’ve always been interested in psychology and the mind. You know, what makes people tick? How people make decisions when it comes to buying something. I’m…
Read More