Hook Point: How to Stand Out in a 3-Second World

Hook Point

My favorite marketing books are ones like Hook Point: How to Stand Out In A Three-Second World by Brendan Kane. They’re filled with some very cool stories about real people, and Kane gives you tons of examples and lots of websites (mainly his) to look at his examples and follow up with his marketing points.

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Tribes: We Need You To Lead Us by Seth Godin

At its core, leadership is about skill and attitude. As Godin says, “They’re essential to a leader’s success.” And that as a leader, you also need to be a disruptor and change agent for the status quo. This also falls into the marketing category as well. That’s how a lot of successful companies have come about because of it’s leader disrupting the status quo.

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When the Heart Waits by Sue Monk Kidd

When the heart waits

There are so many amazing gems in this book. You have so many ideas to choose from and implement to create a more successful business. This book is a compilation of Jiwa’s award-winning blog “TheStoryofTelling.com, which she wrote for over 10 years. 

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Make Your Idea Matter by Bernadette Jiwa

Bernadette Jiwa - Ideas Matter

There are so many amazing gems in this book. You have so many ideas to choose from and implement to create a more successful business. This book is a compilation of Jiwa’s award-winning blog “TheStoryofTelling.com, which she wrote for over 10 years. 

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The Dan Sullivan Question: Ask It and Transform Anyone’s Future by Dan Sullivan

Dan Sullivan

If you want to set clear goals, transform your perspective, and drive your personal and professional growth, then you gotta read this book. It’s a must-read for any entrepreneur, business owner, professional, student, or anyone who has ambition and wants to create a roadmap of success. This book shares with you one powerful question that, after you answer, will change your life.

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A Technique for Producing Ideas by James Webb Young

James Webb Young

The other interesting fact about A Technique for Producing Ideas is that at the time this book was published in 1940, it became a classic in the world of advertising and creativity. 

In this book, Young presents a systematic approach to nurturing creativity and generating innovative ideas, making it an essential guide for anyone seeking to harness their creative powers.

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