When creating a website, the biggest issue is the site is NOT FOR YOU! It’s for your dream clients/customers. That’s the worst offense I’ve seen in my many years of working with businesses and helping them create high-converting sites and online dream client experiences.
Category: Marketing
The Soulful Art of Persuasion by Jason Harris
I don’t usually pick up books about “Persuasion.” It’s not a word I like. It gives me visions of people tying my hands behind my back and trying to force me to do something against my will.
Yet, in Jason Harris’s book, The Soulful Art of Persuasion, it’s not about that at all. In fact, I’d replace the word “persuasion” with “influence” or “connection.” This book is about becoming a master influencer through building genuine connections and relationships with others.
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland
In my many years of being a Strategic Online Marketing and Launch Expert, what trips most entrepreneurs up is focusing too much on rationality and logic
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin
I’ve always admired Seth Godin for his honesty, and authenticity, and for bringing some unique and bold ideas about marketing
Discovering Your Soul’s Purpose: Finding Your Path in Life, Work, and Personal Mission The Edgar Cayce Way…
Books about finding your purpose have fascinated me ever since I needed to make a decision about what to major in in college. I only changed my major three times. I’m also proud of the fact that even though I changed it, I was still able to graduate within four years. Granted, I had to…
What Great Story Tellers Know: Seven Skills to Become Your Most Influential and Inspiring Self by Bernadette Jiwa
One of my quests for the past few years has been getting better at telling and writing stories. When I want to improve a skill, I scour the internet for books, courses, experts, and more. And I always find the perfect learning tools and experts that resonate with me. That’s how I found out about…
The Culting of Brands: Turn Your Customers Into True Believers by Douglas Atkins
What fascinates me (Besides my incredibly photogenic dog pictured next to the book’s cover… 🙂 is how people make decisions when it comes to buying something. I’m a marketer, so it’s more than just curiosity. I’ve always been interested in psychology and the mind. You know, what makes people tick? This book has been around…
