Marketing
The 4-Hour Works Week by Tim Ferriss
This book – The 4-Hour Work Week, basically blew up and created a whole new crop of entrepreneurs when it hit the market back in 2007. The reason why I’m intimate with this is mainly because I was one of them! I had just been laid off from corporate America (It was when the publishing…
Read MoreOn Good Authority: 7 Steps To Prepare, Promote And Profit From A How to Book That Makes You the Go-To Expert by Anna David
So why is this book one of the best I’ve read in writing and promoting your book? One reason – she gives you a complete “how-to system” to “Prepare” – write your book, “Promote,” and “Profit” from it.
Plus, David gives so many inspiring stories and real examples I practically highlighted the whole book.
Read MoreThe Magic of Thinking Big – Acquire The Secrets of Success… Achieve Everything You’ve Always Wanted by David J. Schwartz, Ph.D.
This book, The Magic of Thinking Big by David J. Schwartz, Ph.D., was first printed in 1959 and is still in print today. I love books like this that are completely valid 64 years later! And can still make just as much impact now as it did in 1959. A long-time friend who’s an amazing…
Read MoreRetention Point: The Single Biggest Secret to Membership and Subscription Growth by Robert Skrob
In my marketing career, I’ve joined several communities and memberships. In fact, I’m in so many. Sometimes I can’t remember them all or keep up. That’s why I’m writing about Retention Point by Robert Skrob. Why did I join these communities and memberships and continue to join them? The core reason is to be around like-minded…
Read MoreSteal Like an Artist: 10 Things Nobody Told You About Being Creative by Austin Kleon
Have you ever felt stifled in your creativity? Or felt like you just weren’t ready yet to share what you’re working on – maybe it’s something you’ve written, or artwork you created, or maybe even stain-glass, like my spouse creates… This is one of those little books that will give you that shot in the…
Read More80/20 Sales and Marketing – The Definitive Guide to Working Less and Making More by Perry Marshall
I first met Perry Marshall many years ago when his book The Definitive Guide to Google Adwords came out in 2006, and then his Ultimate Guide to Google AdWords came out in 2007. He’s a smart cookie, has a degree in engineering, and is the son of a pastor. So he has some fascinating views. …
Read MoreBig Magic – Creative Living Beyond Fear by Elizabeth Gilbert
I’ve always had a love-loathe relationship with creativity. I never felt I was creative. In fact, I always felt like I was stuck in my left brain most of my life until I became an entrepreneur and allowed myself the gift of exploring my creativity. Sure, in elementary school, I did love to draw. And…
Read MoreGreat Leads: The Six Easiest Ways to Start Any Sales Message by Michael Masterson & John Forde
I’ve always had a love-loathe relationship with creativity. I never felt I was creative. In fact, I always felt like I was stuck in my left brain most of my life until I became an entrepreneur and allowed myself the gift of exploring my creativity. Sure, in elementary school, I did love to draw. And…
Read MoreMarketing A Love Story by Bernadette Jiwa
My life’s work has been pretty ironic. You know the old saying – “Never say never,” cuz when you do – what you said “never” about always ends up coming true? Well, that happened to me. To this day, I remember exactly where I was – in the basement office of my college campus. I…
Read MoreDon’t Make Me Think Revisited by Steve Krug
When creating a website, the biggest issue is the site is NOT FOR YOU! It’s for your dream clients/customers. That’s the worst offense I’ve seen in my many years of working with businesses and helping them create high-converting sites and online dream client experiences.
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